This is the third article in a series about powering your small business through 12 areas of internal management.

Considering humans communicate nearly nonstop from the moment we’re born, you’d think we would be experts at it by now. Instead, we regularly say the wrong thing or forget to return a call or give a negative nonverbal cue that puts us at odds with others. Communicating comes to us naturally, but communicating well and connecting regularly is a skill we all need to continually work on.

All these communication issues follow us into our work, where we must relay information and ideas with our coworkers and the customers we serve. Some of this communication is planned and scripted—such as strategically crafted and placed marketing messages or a scheduled conference call. But most of it is more free flowing and informal—such as conversations in team meetings, on client calls, and with customers at your storefront.

For small business owners and entrepreneurs, your aim is to encourage positive, regular communications and make sure your business provides easy access for those conversations to take place. Communications is one of Officeheads’ 12 areas of internal management because the right communications are needed to power your business strategy.

First, let’s define what we mean by communications in the business sense. It includes all the components used each day to stay connected both internally and externally. Anything that your business depends on relay information and ideas counts! Everything from phones to internet access to AV equipment. Your phone connects you to your customers who have questions or want to place an order. Your internet connection allows you to host a video call with your team to discuss the day’s work or a new client project. Text messaging and chats allow you to send quick details to a coworker.

The traditional communications model depicts how messages and information are exchanged between senders and receivers. The method used to send that message can enhance its delivery and understanding, which is why it’s important that your team has multiple avenues for sending messages! Face-to-face conversations aren’t needed to relay quick bits of information, such as a meeting confirmation. Direct messaging is great for that! Historically, in-person message delivery has the gold standard for dealing with crucial, sensitive issues. COVID, however, is forcing us to learn new skills we never thought we’d need—like finding the best way to terminate an employee via video call. Today’s environment requires every business to have access to a wide range of tools and skills.

Another part of the communications model depicts message interference. You’ll want to eliminate anything that detracts from the receiver’s understanding and receipt of the message. This includes poor lighting for video calls or slow internet that disrupts audio transmissions.

Your challenge as a small business owner or entrepreneur is managing the communications components to enable the best connections within your team so they can reach their full potential in their work—even if you are a team of one. And during the pandemic, communications have taken an even larger strategic role. Without the right components in place, your team won’t be as connected, and research shows a disconnected team has a negative impact on productivity, culture, and goals. Your business’s bottom line will be directly impacted by your communications strategy, which is why Officeheads alerts our clients to this area of internal management.

Are you ready to bring this area of internal management into line with your financial management goals? Officeheads is ready to help! We give entrepreneurs and creatives the financial tools, processes, and team needed to move their business ahead of the competition and onto solid financial footing. Reach out today to learn how we can get started.